From Vehicle Ownership to usage-based Subscription Models

Sebastian Pfeifle, Foto: Boris Trenkel

Individual car ownership has served its time. Young people especially but also older ones no longer want to fulfill the responsibilities of owning or leasing a car. New mobility solutions are needed that go along with the modern urge of flexibility and sustainability. But neither ride-hailing nor car-sharing are appropriate substitutes for car ownership. Vehicle subscriptions are an upcoming trend that, indeed, might be able to combine the best of both worlds. The authors outline the great …

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